Kundo Studio evolved Pragma's brand and redesigned its website starting in February 2025, working with CEO Eden Chen and the team. The work ran from foundational pages to product architecture. Pragma Engine is a backend game engine for online games: studios get the full source, run it locally and extend it. Pragma acquired FirstLook in February 2025 and announced a $12.75M strategic round with Square Enix, Greylock, Upfront and Insight Partners in March 2025, bringing its total funding past $50M. In November 2025 it announced a partnership with Room 8 Group and said more than 100 studios use its platform. FirstLook 1.0 shipped in February 2026 and Engine 2026.3 in October 2026.

Pragma typography scale with heading and body styles on a dark interface.

“Working with Kundo Studio on the new Pragma site was an absolute delight. Their team delivered not just a clean and modern design, but also a site full of thoughtful details and polished interactions that elevate the entire experience. Every corner of the site feels intentional, with delighters baked into both the design and development. They combined creativity with technical excellence, and the result exceeded our expectations.”

Eden Chen— Eden Chen, CEO
Pragma security feature cards organized around a central lock icon.
Pragma primary, secondary, and tertiary button states.
Pragma product feature cards for local development, source access, and extensibility.
Pragma onboarding checklist for building a first game feature.
Pragma scalability metrics visualized with layered performance charts.
Pragma wordmark construction outlined on a dark grid.
Pragma marketing cards for its backend game engine and learning resources.
Pragma brand guidelines overview with logo, color, and typography systems.
Pragma customer quote cards on a dark background.
Pragma product feature taxonomy for assets, social, monetization, and live operations.
Gaming Founders podcast graphic with glowing blue typography.
Pragma product and service vocabulary around the “Pragma everything” mark.
Pragma product cards for FirstLook, Connect, and Engine.
Pragma game backend website page showing products and analytics.
Pragma website hero for its comprehensive, extensible backend game engine.
Pragma call to action reading “Ready to start building?”
White Pragma symbol centered on a black background.
Kundo Quality Seal
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